Project Description

Cheetle in Cheadle

F&D was approached with the idea of making a 17’ Cheeto statue to go along with the Pepsi Co. campaign announcing the word “Cheetle” defined as the orange dust left behind on your fingers after eating Cheetos. The Cheetle statue was located in the small hamlet called Cheadle, AB until November 4th 2022. The Cheeto and fingers were carved out of foam, hard coated, and painted to match the colour of the perfect Cheeto. This Cheeto has taken social media by storm and has people from all over Alberta made road trips out to Cheadle to see the statue.

The statue has since made an appearance at the Cannes Lions International Festival of Creativity where it won two awards and had seven total nominations. A huge congratulations to FritoLay Canada and Citizen Relations!

Cannes Lions Festival: Outdoor Displays, Silver

Cannes Lions Festival: Outdoor Special Build, Bronze